Social media platforms such as Facebook, Twitter, Instagram, YouTube, and blogs are self-explanatory. For the most part, the creation and consumption that occur on these social media platforms are instinctual. One social media platform I have struggled with for the better part of the past five years is Snapchat. However, the moment I learned about the wonders of stories and Snapchat filters, and Bitmoji (customizable avatars), I was all in!
(Let’s connect! Scan my Snap code.)
It is an established fact that social media has evolved from a pastime to a marketing tool and is also a star-maker. Snapchat is the fastest growing platform for millennials, with 56% of 18-29-year-olds engaging in daily use (Willis, 2017). Snap has led the way in temporary social media, with posts that disappear once the recipient views the message, photo, or video.
Snapchat is the best social media option for those who have commitment issues. Snapchat is also fantastic for businesses who have a Millennial target audience.
In short, Snapchat is a modified messenger and media sharing platform that reduces the necessity of wasting media storage on one’s device. Companies are able to give users insight that literally disappears in moments! Flash sales that disappear in a flash give new meaning to social media marketing strategies.
Although Facebook is the reigning champion of social media platforms, FB has seen a 5% drop in usage between 2017 and 2018 (Hutchinson, 2018). Facebook analysts are revamping the algorithm that impacts users’ news feed to increase engagement. The shift in strategy for Facebook is also useful for social media strategies across platforms.
I left Facebook in September of last year and I haven’t looked back. Perhaps when I build my business again, I’ll be active again. For now, I’ll happily snap away.
Hutchinson, A. (2018). New Report Shows Facebook Usage is in Decline,
Which May be Behind the Latest News Feed Shifts. Social Media Today. Retrieved 10 March 2018, from https://www.socialmediatoday.com/news/new-report-shows-facebook-usage-is-in-decline-which-may-be-behind-the-late/517586/
Willis, A. (2017). 6 Ways Social Media Changed the Way We Communicate. Higher Ed Marketing Journal. Retrieved 10 March 2018, from http://circaedu.com/hemj/how-social-media-changed-the-way-we-communicate/