Social Media Marketing

Marketing Implications of YouTube

YouTube as a Millionaire Maker

Twenty years ago, if a child told his mother that he planned to become a multi-millionaire by playing videogames and recording that session and uploading it on the Internet, chances are, that child’s mother would have responded with some degree of bewilderment and consternation. In 2015 according to Forbes’ Madeline Berg, YouTube sensation PewDiePie, whose real name is Felix Kjellberg, earned a cool $12 million through his video game-playing channel.

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